My approach:
why brands work with me
I've always believed that the strongest brands aren't built by better marketing or bigger budgets. They're built by understanding people better than anyone else.
After more than 20 years leading growth across global brands, challenger businesses and founder-led companies, I've seen first-hand that sustainable growth comes from asking better questions. Why are consumers changing? Where is the category heading? What opportunities are competitors missing? And what needs to change today to build the brand people will choose tomorrow? That's the work I love.
Throughout my career, I've been brought into businesses at pivotal moments of change: when growth has stalled, when brands have lost relevance, when new opportunities are emerging or when ambitious founders are ready to scale. My role isn't simply to create marketing campaigns. It's to help businesses find clarity, redefine their direction and build the commercial foundations for long-term growth.
Everything starts with understanding people. I'm endlessly curious about consumer behaviour, not just what people buy, but what motivates them, what frustrates them and what they aspire to. Those insights become the foundation for stronger brand positioning, more meaningful innovation and strategies that create lasting commercial impact rather than short-term wins.
From there, I connect the dots across every part of the business. Brand strategy. Product innovation. Retail. Ecommerce. Partnerships. Licensing. Customer experience. Marketing. I believe growth happens when every part of a brand and business works together around a single, compelling proposition - creating experiences that consumers connect with and retailers have confidence in.
Over the years, I've helped transform heritage brands, reposition challenger businesses, launch new product categories, build ecommerce ecosystems, create high-performing creator communities, develop global licensing partnerships and unlock growth across UK and international markets. But while the channels, categories and brands have changed, my approach has remained the same: combine strategic thinking with commercial focus, challenge conventional thinking and build brands that are designed to grow.
I'm equally comfortable shaping board-level strategy as I am rolling up my sleeves to make it happen on an executional level. I enjoy bringing clarity to complexity, aligning teams around a shared vision and turning ambitious ideas into practical, commercially successful plans. Whether I'm working with founders, leadership teams or investors, I become a genuine partner in the business, combining strategic perspective with hands-on execution to create momentum that lasts long after the project ends.
Today, I work with ambitious consumer brands that know they have greater potential but need the right strategy, leadership and direction to unlock it. Whether that's repositioning a brand, accelerating innovation, strengthening retail performance or building the capabilities needed to scale, my goal is always the same: to help businesses create brands that consumers love, retailers believe in and competitors struggle to keep up with.
Want to get in touch to discuss a business challenge, marketing need or creative idea?
Drop me an email and I’ll get back to you ASAP! hayleyjanehall17@gmail.com
BEAUTY BRANDS I’VE WORKED WITH
FMCG & ENTERTAINMENT BRANDS I’VE WORKED WITH
Testimonials & Feedback
"We were all deeply impressed by Hayley's knowledge and professionalism. There’s no doubt that she is a complete expert in her field and the information and advice she gave us was relevant, easy to digest and hugely valuable in that it has helped us to shape our entire social media strategy. Thoroughly recommended."
Rainy Dias, Space NK
"I have had the pleasure of working in Hayley’s team in my two previous roles, not only is her experience and knowledge invaluable, she also puts her heart into the campaigns of every brand she oversees. As a manager; Hayley is supportive, collaborative and knows how to get the best out of her team - knowing exactly when to push you out of your comfort zone + when you need extra support. Could not have asked for anything more, thank you Hayley"
Rose Metcalfe, Brand Manager
7th Heaven & Shakeup Cosmetics
“I was very happy to work with Hayley on a number of events and social strategies. She was an excellent consultant and was of great help in understanding consumer needs and applying our marketing goals to ever-growing digital channels. I would recommend Hayley to anyone.”
Maria Katz, Pierre-Fabre
(Eau Thermale Avene)
“Hayley is brimming with ideas and always displays a clear passion for her topics. I feel very fortunate to have witnessed her leadership and approach to work. From presenting brand strategies to offering feedback, Hayley’s unique style makes her unforgettable. She has been the person I admired most when it came to purposeful marketing. Her influence has shaped the direction of Super Facialist communications in a way that only a true marketer could. She has been a role model, exemplifying what it means to be not just a brand leader, but a team leader.”
Linda Lasmane, Brand Manager
Super Facialist
“I have worked with Hayley for many years across different brands. She has a brilliant and instinctive understanding of the retail market and uses this to strategically plan and execute her ideas. She is clear when briefing her vision and works collaboratively to achieve the best results.”
Clare Graham, Graphic Designer
(Skin+Tan, Super Facialist & 7th Heaven)
“Hayley joined Skinny Tan as a valuable asset, coming with her own unique and varied skillset to help create and deliver our first ever in-house comms strategy.
A natural storyteller, Hayley is great at bringing strategic ideas and concepts to life with a variety of audiences, including buyers and commercial teams. Hayley is a true ‘Queen of PR’ - great fun to work with, an espousing line manager for her team and highly recommended as a treasured addition to any organisation.”
Amy Newman, Sales Director
Brand Architekts