Big Ideas,
Real Impact.

Helping ambitious consumer brands navigate pivotal moments of growth.

Every business reaches a point where what got them here, won't get them where they want to go next.

Whether you're preparing for retail expansion, repositioning your brand, launching innovation, strengthening your ecommerce performance or building the foundations for long-term growth, I provide the strategic leadership to help you move forward with confidence.

Drawing on more than 20 years experience growing consumer brands, I work alongside founders and leadership teams to uncover new opportunities, solve complex commercial challenges and build brands that consumers choose, retailers champion and competitors struggle to ignore.

Commercial & Marketing Leadership (Fractional CMO)
I provide senior marketing leadership on a flexible basis, bringing strategic direction, team development, and commercial accountability. This gives you the impact of a CMO without the full-time commitment. This includes:

  • Establishing brand positioning and strategy

  • Team structure and capability building

  • Budget development, management & forecasting

  • Cross-functional leadership and direction

  • Agency selection and management

For businesses needing senior leadership without full-time hire.

Brand Strategy & Positioning
I help brands define a clear, compelling position in the market through insight-led strategy, distinct identity and targeted audience definition. This ensures your brand stands out, connects emotionally, and drives long-term growth. This includes:

  • Brand audits (market, competitor, portfolio)

  • Brand repositioning and re-launch strategy

  • Brand identity development (story, TOV, visual direction)

  • Target audience definition and segmentation

  • Global-to-local strategy adaptation

Ideal for brands needing clarity, differentiation, or a reset.

Go-To-Market & Growth Strategy
I create integrated, commercially focused launch and growth plans that align channels, messaging and KPIs. The result is a clear roadmap to successfully launch, scale, and maximise revenue. This includes:

  • 360° launch planning (D2C, retail, social, PR)

  • Integrated campaign development

  • Annual / 3-year strategic roadmaps

  • Commercial planning and KPI frameworks

  • Market entry strategies (UK, EU, international)

Perfect for new launches or scaling brands.

Product Development (NPD)
I develop consumer-led product concepts from idea to launch, ensuring they meet real market needs and deliver strong commercial performance. From innovation pipelines, to pricing, positioning and packaging design, I build products that sell. This includes:

  • End-to-end product development (concept to launch)

  • Trend and consumer insight-led innovation pipelines

  • Portfolio rationalisation and pricing strategy

  • Claims, testing and proposition development

  • Retailer-exclusive and licensed product creation

For brands wanting winning products that actually sell.


ADDITIONAL SERVICES I OFFER INCLUDE:

Retail & Trade Marketing
I help brands win in retail by developing compelling sell-in stories, impactful in-store activations and effective promotional strategies. This drives stronger listings, visibility and sell-through. This includes:

  • Retail strategy (high street, online, grocery, discounters)

  • Sell-in decks and commercial storytelling

  • In-store activation and POS development

  • Promotional planning and ROI optimisation

  • Distributor and partner toolkits / training portals

To win listings, increase visibility and drive sell-through.

E-commerce & Digital Growth
I optimise digital ecosystems to drive conversion, retention and revenue growth across D2C and marketplaces. From website strategy to CRM and performance marketing, as well as social shopping, I build scalable online growth engines. This includes:

  • D2C strategy (Shopify, Klaviyo, CRM, email flows)

  • Website build and optimisation

  • Amazon and marketplace strategy (A+content)

  • Digital campaign planning and paid social campaigns

  • TikTok lives / social shopping strategy and execution

For brands wanting to scale online revenue fast.

Social Media, Influencer & PR Strategy
I create culturally relevant social, influencer and PR strategies that build awareness, credibility, and community. This ensures your brand shows up in the right places with the right voices. This includes:

  • Social strategy and content direction

  • Influencer partnerships and ambassador programmes

  • TikTok strategy (including TikTok shop / live selling)

  • PR strategy, media relations and agency sourcing

  • Community and creator programme development

To build awareness, credibility and cultural relevance.

Campaigns, Partnerships & Activations
I develop standout campaigns and partnerships that capture attention and drive measurable results. From big ideas to execution, I create moments that elevate brand visibility and consumer excitement for incremental sales. This includes:

  • 360° campaign ideation and execution

  • Brand partnerships and licensing deals

  • Seasonal and gifting strategies (e.g. Christmas ranges)

  • Experiential and retail activations

  • Cultural / viral moment amplification

For brands wanting standout, revenue-driving campaigns.