Big Ideas,
Real Impact.

I offer senior-level marketing and brand consultancy designed to help beauty,
skincare and premium FMCG brands grow with clarity and impact.

Combining strategic thinking with hands-on execution, I partner with businesses to build distinctive brand positioning, develop commercially successful products, and deliver integrated go-to-market plans that drive measurable results across retail and digital channels.

Whether supporting a specific launch, unlocking growth opportunities or providing ongoing leadership, my approach is always insight-led, creatively driven and grounded in commercial performance.

Commercial & Marketing Leadership (Fractional CMO)
I provide senior marketing leadership on a flexible basis, bringing strategic direction, team development, and commercial accountability. This gives you the impact of a CMO without the full-time commitment. This includes:

  • Establishing brand positioning and strategy

  • Team structure and capability building

  • Budget development, management & forecasting

  • Cross-functional leadership and direction

  • Agency selection and management

For businesses needing senior leadership without full-time hire.

Brand Strategy & Positioning
I help brands define a clear, compelling position in the market through insight-led strategy, distinct identity and targeted audience definition. This ensures your brand stands out, connects emotionally, and drives long-term growth. This includes:

  • Brand audits (market, competitor, portfolio)

  • Brand repositioning and re-launch strategy

  • Brand identity development (story, TOV, visual direction)

  • Target audience definition and segmentation

  • Global-to-local strategy adaptation

Ideal for brands needing clarity, differentiation, or a reset.

Go-To-Market & Growth Strategy
I create integrated, commercially focused launch and growth plans that align channels, messaging and KPIs. The result is a clear roadmap to successfully launch, scale, and maximise revenue. This includes:

  • 360° launch planning (D2C, retail, social, PR)

  • Integrated campaign development

  • Annual / 3-year strategic roadmaps

  • Commercial planning and KPI frameworks

  • Market entry strategies (UK, EU, international)

Perfect for new launches or scaling brands.

Product Development (NPD)
I develop consumer-led product concepts from idea to launch, ensuring they meet real market needs and deliver strong commercial performance. From innovation pipelines, to pricing, positioning and packaging design, I build products that sell. This includes:

  • End-to-end product development (concept to launch)

  • Trend and consumer insight-led innovation pipelines

  • Portfolio rationalisation and pricing strategy

  • Claims, testing and proposition development

  • Retailer-exclusive and licensed product creation

For brands wanting winning products that actually sell.

SERVICES I OFFER INCLUDE:

Retail & Trade Marketing
I help brands win in retail by developing compelling sell-in stories, impactful in-store activations and effective promotional strategies. This drives stronger listings, visibility and sell-through. This includes:

  • Retail strategy (high street, online, grocery, discounters)

  • Sell-in decks and commercial storytelling

  • In-store activation and POS development

  • Promotional planning and ROI optimisation

  • Distributor and partner toolkits / training portals

To win listings, increase visibility and drive sell-through.

E-commerce & Digital Growth
I optimise digital ecosystems to drive conversion, retention and revenue growth across D2C and marketplaces. From website strategy to CRM and performance marketing, as well as social shopping, I build scalable online growth engines. This includes:

  • D2C strategy (Shopify, Klaviyo, CRM, email flows)

  • Website build and optimisation

  • Amazon and marketplace strategy (A+content)

  • Digital campaign planning and paid social campaigns

  • TikTok lives / social shopping strategy and execution

For brands wanting to scale online revenue fast.

Social Media, Influencer & PR Strategy
I create culturally relevant social, influencer and PR strategies that build awareness, credibility, and community. This ensures your brand shows up in the right places with the right voices. This includes:

  • Social strategy and content direction

  • Influencer partnerships and ambassador programmes

  • TikTok strategy (including TikTok shop / live selling)

  • PR strategy, media relations and agency sourcing

  • Community and creator programme development

To build awareness, credibility and cultural relevance.

Campaigns, Partnerships & Activations
I develop standout campaigns and partnerships that capture attention and drive measurable results. From big ideas to execution, I create moments that elevate brand visibility and consumer excitement for incremental sales. This includes:

  • 360° campaign ideation and execution

  • Brand partnerships and licensing deals

  • Seasonal and gifting strategies (e.g. Christmas ranges)

  • Experiential and retail activations

  • Cultural / viral moment amplification

For brands wanting standout, revenue-driving campaigns.